Quote History Quoted:
It tells that that out of the 90+ million gun owners in the US, and God knows how many in the rest of the world, that 1,203 like the post. Not really a good barometer when you work the numbers...
View Quote
Facebook likes, whether you like it or not, are a major indication of desirability and demand.
Very few gun products get that many likes in such a short period.
Not a single past IWI post or product announcement got that many likes in their entirety. I think the next closest was 500 likes.... and the 308 tavor is sitting at 1.1k likes and the first post sits at 1.5k likes. You also have to consider the statistics, they have 30k followers.... lets work it to ratio of your 90m number you threw out... using the ratio of iwi's 30k members that is 5% that liked the product... convert this to the 90m gun owner ratios, that's 4.5m gun owners that would be interested in this product... or the whole NRA membership.
Those are numbers you can't ignore.
There is a reason why companies invests major money in social marketing. If it really was only 1,500 members of the entire gun industry, no one would be spending a dime social marketing.