Just looked at the video and it looks to be less pressure to swage the brass than my GS version. Even though I've got a Super Swage, this Swage IT looks like a great add-on to my press and with my Dillon Trimmer and resizing die installed on my case prep toolhead, I'll be able to decap, resize, swage, and trim my brass in a single step.
ETA: In the spirit of full disclosure, it appears that the OP, jeffr2015, who is a new member of AR15.com and lives in AZ may actually be the Manufacturer and Owner of Swage IT located in Glendale, AZ. If true, his comparison between the two offerings may be a bit biased as he's reviewing and comparing his own product to a competitor's. If jeffr2015 is the manufacturer of Swage IT, he used a clever approach to advertise his product.
His very first post on AR15.com has him asking for an alternative to the GS, then the next day he responds in that post asking about the Swage IT with a picture of it. Then 6 days later he starts a new post where he says he bought both and tested them against each other. (Quite fast to get both in, test them, and come up with results.) Not dishonest, but very clever marketing.
Is jeffr2015 the manufacturer and/or owner of Swage IT?
Just an FYI and as I said, the Swage IT looks to be superior to the GS item I bought but regret owning. However, I think I'll wait for a few more unbiased reviews before I go about getting a Swage IT for my 650.