There is a new PWS promotional video out.  Finally, they produced a decent one.  

I am a fan of their products.  But I never liked or understood most of their past videos like their goofy "Half Cocked" series which really did nothing to promote their guns or company.

But this new video is great (in my opinion).  It does a good job of showing off the quality of their products and operation.  It's interesting to see that PWS does a lot of machining for their parts in house, something many people have suspected.

https://www.youtube.com/watch?v=beG6H5qHIs0

HighSpeedSteel

Thanks for the video. I have purchased built their stripped lowers, complete uppers and complete rifles and am here to say that their products are fantastic. Their word is good and their customer service is top notch and have had the pleasure of meeting a few of the guys.
Damn good company.

Just purchased my 4th PWS rifle last night a Mk109 in 300 blackout. I'm with you the half cocked series didn't do it for me.

Well here is one of our first videos we did about a year ago. It is no where the quality of production in the factory video. We try to show how PWS left the pack of other AR15 piston systems that all use the short stroke piston. I have been very pleased with the performance of their system

https://youtu.be/tqiBVUJrrV0

The Half-Cocked series was an experiment in trying to grow engagement through non-standard visual communication.

How many of these slow pan shot and close-up of the guns, now here are our founders acting as talking heads with dramatic contrast downlighting and darkened background and production floor B-roll video spliced in video treatments can you watch? That's essentially the standard visual communication package.

They tried something a bit off beat and humorous ... it didn't work out. Back to the standard package.

I can't fault them for trying to stand out. However, where I give PWS credit above all other is their old (pre-May) website design, visual treatment, and layout and photography assets.
It is by far the best in the business and one of the best product sites around. The new one isn't too bad either but I find scroll-over action items and menus annoying.

the one they did with the cars was definitely the sweetest, from 2014