The shotgun line is cheap. $200 in black, and $220 in Flat Dark Earth. (I have actually heard the rumor that there are special forces using these low buck non illuminated scopes, which is why they're available in FDE to begin with.)
I haven't gotten to try one, but I'd imagine the circle plex turkey reticle would be ample for quick shots in day time use. Probably more so than the tons of illuminated reticle scopes which lack day time capable illumination and have much harder to pick up reticles.
I do 99.99% of my shooting in the day, so illumination that only works at night is essentially useless. Especially when most of the illuminated 1-4X scopes use standard duplex reticles that suck (IMO) for quick shots. If I need to shoot at night that bad, I can either try and manage with a non illuminated scope, or go the more traditional route, and use a red dot.