The Armalite/Eagle Arms AR10 has definitely lost one sale... I've been eying one for a while, and almost put it on layaway... SO glad I didn't.
All these preferences are MINE alone, and are true when it comes to MY choice only.
6.8mm is lighter than AR10
6.8mm requires only an upper
Could build a whole new rifle for $700
ALL my spare parts (ambi safety etc) will fit.
As for the mags and ammo issue...
I bought an FAL once instead of an AR10 because mags were cheaper. Well, I had six or eight 20 round mags, and one 5 round mag... Guess which one I used after the novelty of 20 rounds wore off? (after the first range session)
Besides, if I already have an AR15, and twenty 30 round mags, and 5000 rounds of ammunition, why do I care how many rounds I can get in a 6.8mm mag? Does every rifle I own need to be belt fed? I can only hold so many weapons at one time when the zombie hoardes attack (plus my ninja sword).
Ammo cost - There's already a small following of non-black rifle users who want to get their hands on the 6.8mm for hunting and target shooting. Bolt actions are being chambered in it... it will stick. And same as with last logic, does every rifle I own have to fire ammo that costs $.03 each? Just how many rounds of .308 can this recoil sissy take in one sitting anyway?
I wanted an SPR type rifle with more ooomph than the 5.56 has to offer. I want to hunt deer with it, and ring the 500 yard sillouette at my local range.
For me, the 6.8mm is better than the AR10.