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Posted: 11/25/2014 8:54:07 PM EDT
Here's a very cool graph from today's Wall Street Journal that says an awful lot about America's changing taste in alcohol. Americans now buy more craft beer than Budweiser. (Not Bud Light, mind you. Just Bud.)
On the one hand, this chart is a reminder that craft brewing is still a niche—albeit a fast-growing one. According to the Brewers Association, craft labels make up about 14 percent of the U.S. beer market. Take Allagash, Lagunitas, Dogfish Head, and all your other favorite little breweries, toss them together, and they barely outsell the third most popular brand in America. On the other hand, it's also a very specific testament to the decline of Budweiser, which these days is basically a beer without a purpose. Twenty years ago, when Americans were less health-conscious and had more homogeneous tastes, selling a mass-market, midpriced lager designed to appeal to the largest possible demographic made lots of sense. But now, it's a brand without a natural audience except for older Americans who drink it out of habit and maybe a nostalgic sense of brand loyalty. If you walk into a bar, there will almost always be a cheaper beer, a less caloric beer, and plenty of tastier beers on tap. And so it's not totally shocking that, by Anheuser-Busch Inbev's account, 44 percent of Americans between the ages of 21 and 27 have never tried a regular old Budweiser. It's not as if they're missing anything. http://www.slate.com/blogs/moneybox/2014/11/24/budweiser_sales_decline_americans_now_drink_more_craft_beer_than_bud.html |
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I own my own brewery and tap room. I may only have a two tap establishment but I'm always looking for ways to grow. Now if my friend will stop drinking all my home-brew I may actually be able to enjoy some of my own.
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Don't tell Swede.
This runs counter to the Yuroweenie Superiority™ narrative.
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Good. The craft beer industry needs to thrive. View Quote it will and it will also evolve...some brands will get bigger and grow...they will eventually gobble up smaller brewers and grow more....forget about their roots and what made them great then they will fall out of fashion....rinse repeat |
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Anheuser Busch just bought 10-Barrel Brewing, which is a small brewery in Bend, Oregon. Maybe that's their strategy - if you can't brew good beer, buy the breweries that do.
10-Barrel makes a fine product, I just hope AB doesn't screw it up. |
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I don't understand what the big deal with Budweiser was.
The had good racing teams and the money to fund them. But their beer tastes like piss. |
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Bud Light is still king by far.
The demise of Bud heavy is better linked to the rise of Bud Light and people watching their waist lines. I doubt craft beer drinkers were drinking Budweiser 5 years ago. |
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I need a grocery cart at the liquor store. View Quote View All Quotes View All Quotes My local Spec's is 12000 sq ft of beer, wine, and booze and yes they have shopping carts. http://www.specsonline.com/cgi-bin/showpage?pageid=main |
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And it's all hopped-up IPA. Blech. View Quote Bullshit. Sure, IPA and Double IPA's make up a lot of the craft market but not all. So, in your mind all craft beer is over hopped? If one is accustomed to drinking Bud I can see that. Same reason people prefer Grey Goose over Popov or Bookers over cheap Beam. Know what adjuncts are? Posted Via AR15.Com Mobile |
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I don't understand what the big deal with Budweiser was. The had good racing teams and the money to fund them. But their beer tastes like piss. View Quote I wholeheartedly agree...back in 1978 I was drinking Heinikens, Becks and Samuel Smiths...other than those there just wasn't much to choose from...most Americans drank Bud, Coors and others. They were pretty uneducated in terms of taste and used to buying large amounts of beer at a lower price than they would have shelled out for Heiniken. They were of the opinion that quantity is better than quality. During the 80's this began to change as more imported beer started to show up, and Anchor Steam, Sierra Nevada, Samuel Adams and other Breweries came into being. It took a long time, and it was one of the very few things that Jimmy Carter did right...and that was to open up the market to craft brewers. We should start to see...something of a renassaince occurring hard liquor pretty soon. |
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Quoted: Bud Light is still king by far. View Quote The demise of Bud heavy is better linked to the rise of Bud Light and people watching their waist lines. I doubt craft beer drinkers were drinking Budweiser 5 years ago. Bud only has 27 more calories per serving than Bud Light (150 vs 123--Less alcohol/residual sugars = I like to pee more!!!). However, the MASSIVE advertising budget of AB-Inbev has extraordinary influence on those who believe what they see, hear or read when it comes to marketing. True weight-watching nancy-boys will go with Mich Ultra or Bud Select (both immeasurably more horrible than most beers on the shelf). Shit, I'll drink 10%, 300 calorie imperial stout all day, every day and not give a single fuck about putting on weight. That's because I'll drink (and greatly enjoy) that beer for all of the complex aromas and flavors a well crafted beer offers over an extended period of time. I won't even consider buying fizzy, yellow piss-water.
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Quoted:
Here's a very cool graph from today's Wall Street Journal that says an awful lot about America's changing taste in alcohol. Americans now buy more craft beer than Budweiser. (Not Bud Light, mind you. Just Bud.) On the one hand, this chart is a reminder that craft brewing is still a niche—albeit a fast-growing one. According to the Brewers Association, craft labels make up about 14 percent of the U.S. beer market. Take Allagash, Lagunitas, Dogfish Head, and all your other favorite little breweries, toss them together, and they barely outsell the third most popular brand in America. On the other hand, it's also a very specific testament to the decline of Budweiser, which these days is basically a beer without a purpose. Twenty years ago, when Americans were less health-conscious and had more homogeneous tastes, selling a mass-market, midpriced lager designed to appeal to the largest possible demographic made lots of sense. But now, it's a brand without a natural audience except for older Americans who drink it out of habit and maybe a nostalgic sense of brand loyalty. If you walk into a bar, there will almost always be a cheaper beer, a less caloric beer, and plenty of tastier beers on tap. And so it's not totally shocking that, by Anheuser-Busch Inbev's account, 44 percent of Americans between the ages of 21 and 27 have never tried a regular old Budweiser. It's not as if they're missing anything. http://www.slate.com/blogs/moneybox/2014/11/24/budweiser_sales_decline_americans_now_drink_more_craft_beer_than_bud.html View Quote I've read your post, and the original article, and I still don't know. how much craft beer DOES budweiser drink ? |
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And they pretty much own the distribution stream. They make more off the craft breweries distribution than the craft breweries. View Quote View All Quotes View All Quotes Quoted:
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Anheuser-Busch makes craft beer too And they pretty much own the distribution stream. They make more off the craft breweries distribution than the craft breweries. this is key |
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Beer Wars was an interesting flick, surprising how many labels the big 3 own. There is a similar albeit much smaller/younger trend with liquor.
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I was in the liquor store just this very evening and saw two AB products sold. One was to me, their Redbridge gluten free for the wife. The other was a twelver of Busch Light cans to a dude that, one way or the other, aint gonna be buying AB products much longer.
I saw a lot of stuff sold but only those AB products. |
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i remember when Blue Moon and Sierra Nevada was craft, it taste like crap now
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In unrelated news, homosexuality spikes in america by 50000%.
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Quoted: My local Spec's is 12000 sq ft of beer, wine, and booze and yes they have shopping carts. http://www.specsonline.com/cgi-bin/showpage?pageid=main View Quote View All Quotes View All Quotes Quoted: Quoted: Quoted: I've been doing my part I need a grocery cart at the liquor store. My local Spec's is 12000 sq ft of beer, wine, and booze and yes they have shopping carts. http://www.specsonline.com/cgi-bin/showpage?pageid=main I fucking love Spec's. One of the highlights of my business trips to TX That and brisket. I spend forever going through the beer aisles. |
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Quoted: Americans are spoiled for choice when it comes to good beer these days. View Quote View All Quotes View All Quotes Quoted: Quoted: Don't tell Swede. This runs counter to the Yuroweenie Superiority™ narrative. Americans are spoiled for choice when it comes to good beer these days. |
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It will change back to Budweiser's favor right after the next rush at the border!!!!
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