I stopped by over the weekend. Just happened to be in the area and saw the "Now Open" sign. Apparently they are doing a "soft opening" probably because inventory is still not that impressive and the staff is almost all new (as in most of these guys have never worked in a gun shop before). As far as the store, nothing impressive, especially in the rifle/shotgun category. I didn't check out the ammo or accessories much because in my experience, gun shops almost always suck price wise for those types of items.
I did end up buying a gun, an M&P Shield 9mm (no safety) as I've been wanting one for a while. They had it for $399 which may or may not be the lowest price in town(?) but I wanted it, they had it and it was a fair price (and it came with a free range session). The checkout process took forever (even with my CCDW) partly because the old guy doing it was new and unsure of himself and apparently their computer system is slow too (which is sad IMO).
The biggest thing for me is I'm glad to finally have a place to shoot that is less then 1/2 hour away. (about 10-15 minutes for me) but I do wish it was 100yrds like their Cincy west store.