Colt lost it's Mojo a long time ago.
They have survived on government contracts and their name for so many years they forgot how to be a viable business. FN got a contract to make M4s, the military sidearm is no longer the 1911.
Their consumer line of guns is weak and the stuff they do sell is so expensive they are not competitive.
Recently I decided I wanted a Single Action Army revolver. My choices were buy a used one, a new Colt or a clone. Let's see a new Colt sells for $1700 and are harder to find than a unicorn, a used one sells for $2000+ in nice condition, and a replica sells for $500. I went with the replica. Supposedly it is made exact to a Colt. If it is or not I don't know but I am happy. I would rather have the Colt but not for 3.5 times the price.
A few years ago I wanted a 1911. I bought a Colt Government model because I wanted a Colt since I was a kid. Paid just under $1000 for it. Many options for a good starter 1911 in the $500-700 range.
Want a wheel gun? Well unless you have thousands burning a hole in your pocket you can forget Colt. They don't have any selection either and the price is astronomical. You have to go with an S&W or a Ruger to pay a reasonable amount.
AR15? Well we can't buy new but if we did live in a free state you will see the entry level models start at $800-900. Many choices in other brands for $500-700 that are of the same quality.
Want a semi-auto pistol for carry? Hope you want a 1911 because they do not have much beyond this.
Colt has some serious cost issues which they are probably not going to be able to recover from unless they can break the union and dump the legacy costs.
Colt needs to completely change their business model. Government contracts alone is not a healthy business model. They need to build some revolvers with the old tooling, come up with a striker fired, polymer handgun line and bring the prices in line with other brands.
Most likely Colt will become the Pan Am of the gun industry. They will go out of business and somebody will buy the name and slap it on stuff hoping to cash in on the brand's past.