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I like the video, however I don't see any fence sitters of anti's watching the whole thing.
What about breaking it up into individual videos with one person in each one?
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The video remains brief and yet retains enough content/conveyance here to engage anyone that is openminded. IMO, it's important to show various localities, diverse people, and all more "professional" then a trigger happy rasta ATF agent.
. Only so many people are going to actively seek out the website. This video is more effective if we share with our various type of friends. Personalize it, if you know folks in the video or VDCL, say something like " Sharing a friend's video.....bad guys aren't gonna like it". The appeal of the messenger also carries with the message. Your anti /neutral friends, and the short attention spanned ones will likely give it a harder look if we do our part.