Academy is coming to central Florida? Excellent news! When I lived in Jacksonville, I always took the opportunity to drop into an Academy if I was passing by one.
When it comes to prices on stuff only Walmart beats them (in my experience).
I used to go there to buy Christmas presents for people who weren't necessarily "outdoorsy people" as they have a wide selection of collegiate and professional sports stuff.
Sports authority, Dick's, Gander, and BPS don't compare pricewise (unless we're talking about Black Friday type prices).
Massive selection of ammo at reasonable prices--though their stocks might get depleted when the neckbeards roll through.
They also have a decent supply of ticky-tacky boat parts if you need them.
I will be making a trip to the Lake Mary store as soon as they open.