Quoted:
100 for the 30/30, 50 for the 357.
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That's the conventional wisdom, but it's wrong.
For the .30-30, the answer is more often than not 200 yards, or 225 yards.
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Don't over think it, but also consider the practical range of the .30-30 and take as much of the potential error out of the range estimation as possible by using a maximum point blank range approach.
A 100 yard zero is very limiting. It will give a lower mid range trajectory but will give you excessive drop past about 150 yards requiring you to make both an accurate range estimate and an appropriate amount of hold over.
Generally speaking for a not so flat shooting caliber like the .30-30, you want to zero at between 80% and 100% of the maximum range you expect to shoot at. A 200 yard zero with a 150 gr round nosed bullet in a 20" iron sighted 30-30 will leave you about 3" high at 50 yards, 5" high at 120 yards, zero'd at 200 yards and 5" low at 230 yards. Given that 200 yards is realistically the maximum effective range of an iron sighted .30-30 anyway. And it means you can hold dead on from 0 to 230 yards and expect a hit in a 10" vital zone.
If you want to be more precise and are sure of the range, you can hold dead on out to about 80 yards, hold a little low(-4 to -5") from 80 to 160 and then hold dead on again out to 200. With either approach you also are holding under the point of aim and will never be obscuring the target with the front blade.
If you've scoped your 30-30, the higher mounted scope and a 100 yard zero will give you a very flat mid range trajectory but you'll be 5" low by the time you get to 180 yards.
However with a 200 yard zero your mid range trajectory is only +3.5" at 100 yards and you can go all the way to 240 yards before you're 5" below line of sight - a gain of 60 yards with no need for a precise range estimate.
So in essence, with the +/-5" point blank range approach and a 200 yard zero you can hold dead on and shoot to 240 yards and expect a vital zone hit based on the trajectory (whether you can shoot that accurately is another matter), and that means range estimation on deer less than 250 yards is a non issue.
To take the +/- 5" point blank range to the extreme, you can zero at 225 yards with a scoped 30-30 and be about 5" high at 130 yards and 5" low at 260 yards, which still leaves you with about 1500 fps and 760 ft pounds of energy with a 150 gr RN. So if you can shoot that well, a 225 yard zero on a scoped .30-30 will add another 80 yards to the effective range compared to a 30-30 sighted at only 100 yards.
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Practically speaking a regular NRA 100 yard small bore target has an 8" bullseye, so if you zero your .30-30 to hit center of the bull when you are holding on the bottom of the bull at 100 yards, you'll have what amounts to a 225 yard zero with a scoped .30-30 with out having to have access to a 200 yard range.