Anybody can be one an importer for a few years.
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And everybody is a safe expert. Just ask them. I have had safes built to my specs, but my background puts me in a good position to specify how a safe is made. Where do their specs come from? Who specs their safes, and what is their background?
It appears that Steelwater is now owned by Cobalt (or perhaps was from the beginning). I can't see who owns it, because neither company appears to be registered within the state they are doing business under either of those names. I can also tell you that all of the other small safes that Cobalt sells are regular off the shelf units offered by the manufacturers. Since they aren't "specifying" those safes, I doubt they aren't "specifying" the gun safes either. Perhaps they're choosing the colors or the locks.
I was a dealer for Cobalt years ago. We stopped when they started letting everybody and their brother sell them without any concern for their background.