I am going to this tomorrow. Should be fun. I live less than 25 miles away, so why not.
From the Steyr email:
Bessemer, AL (July 16, 2014)—Steyr Arms, one of the world’s oldest and most prestigious firearms manufacturers, will hold an unprecedented two-day factory-direct sale of Steyr, Merkel and select Anschutz firearms at its new headquarters in Bessemer. The company, located at 2530 Morgan Road in Bessemer, will open the doors to its 3,000 sq./ft.—normally appointment-only—showroom to the public from 9 a.m. until 4 p.m. on Friday, July 18th and Saturday, July 19th to hunters and firearm enthusiasts.
Held in coordination with Steyr’s 150th anniversary, the summer sale will be an opportunity for consumers to visit the new Steyr U.S. headquarters facility, learn more about the unique products the company offers, handle everything from hand-crafted and highly embellished double rifles costing in excess of $35,000 to the Steyr HS.50 rifle, which won the 2011, 2012 and 2014 championships straight-out-of-the-box at the Hunter Class at the Fifty Caliber Shooter Association World Championships to revolutionary and Steyr striker-fired pistols as well as the newest and yet unreleased Steyr AUG M1 platform variations. And they can take advantage of some really great savings.
Highlighting this summer sale will be the famous Steyr Pro Hunter packaged with a Zeiss scope for $1099, Merkel side-by-side shotguns and safari rifles at 30 percent off, Steyr pistols in select chamberings sale priced at an incredibly low price of $449, and up to $6,000 off factory demo guns and writer samples. Customers can stop by the new Steyr headquarters, or they can stop by many local Steyr dealers to take advantage of these great deals.