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It's a process, not a product.
So like some have said, it all depends who does it and what products they use.
You can use any type of paint, from rattle can, to Cerakote. So durability depends on the paints.
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Not really. Some paints will not soften up with the activator and make a sturdy bond with the film.
It's really a process of trial and error at first to see what works best. The main thing is water temps. If you can't control the water temp to whichever temps works best, you won't go very far. Of course, your paying someone, hopefully you won't have to worry about this.
The finish can be matte, satin, or glossy. It depends on what clear coat they use to meet your needs. I find that automotive clear coat works well, as long as you apply a decent coat that won't bind in tight areas.