Picked up some of these at "10 for $65.00" plus tax in the wrapper.      They have light tan followers.  12238 with date code of 1 11 on the side.   This average price or good for these?    They look just like mil spec aluminum.

Pretty good deal.  

They look mil-spec cuz they are....

is this an in-store deal?

This is at my local gun store.   Kind of a no brainer when I thought about it.   There is a factory Brownell rack with what appears to be pretty much the same mag with a Brownell wrapper for 8 or 9 bucks each so I purchased 10 of the others for $65.   This is at Upstate Armory in Simpsonville SC.  They have a web page but I didn't check it for the mags.    They do a good bit on Gun Broker and online sales on some stuff.