I have no problems calling them all AR10s, because there is historical precedent from ArmaLite and Colt from 1955-1959 that covers both the larger frame original AR10s, as well as the Colt AR10A of 1959, which had a small frame.
Here are the basic receiver variations:
1955 Tool room ArmaLite (Fairchild) AR10 prototypes
1957-1962 Dutch AR10 production guns and prototypes
1959 Colt AR10A small frame rifle, scheduled for mass production in 1959 (never produced)
1990 Knight's Armament SR25
1996 Eagle Arms (rebranded "ArmaLite Inc.") AR10B with M14 mags
2003 DPMS LR-308
2004 Rock River designed, Bushmaster manufactured BAR-10 with extra large/long receiver set and FAL mags
2012 First small frame AR10 since 1959, again a Colt, the 901
2014 DPMS GII small frame
2017 POF Revolution AR15-sized frame .308
2017 Savage MSR-10 small frame
Not counting any of the oddballs from CMMG, Cobb, or MGI, there are at least 10 different frame sizes and magazine combos in the AR10 world, with 2 different frame sizes already existing by 1959.
Anyone that says the current Eagle Arms rebrand to ArmaLite is the only "real" AR10 has to face the history and explain several things, especially the Colt AR10A of 1959, which is more of a real AR10 as it was designed by the real ArmaLite.
Anyone who calls a DPMS LR-308 an "SR25 Pattern" rifle has to answer why the Eagle/ArmaLite uses an SR25 upper/lower receiver cut, whereas DPMS does not use a common receiver seam between upper and lower.
There are several rifles patterned off of the SR25. DPMS is not one of them, yet you see this mistake repeated over and over.