When you're a kid, they're awesome. The seats in the bed face backwards and have these awesome fighter-pilot like handles. Back there, you're a gunner on the Millennium Falcon or in command of the Last Starfighter.
Was it the Cube that had the stupid 'dancing hip-hop hamsters driving toasters' commercials? When they were on the tv my youngest son would look at the cars and say(he was 14 or 15), "Meh... I'd rather drive the toaster..."