Quoted:
What's the reason behind any fashion choice?
This.
What is the deal with showing a whitetail with an arrow through it?* I mean, wasn't the standard AR15 team member image good enough?
My problem, if you could call it that, with the hook hats was I know damn well at some point I would hook myself, the roof of my car, or something whilst wearing it.
*I'm also an archery hunter, lest you or anyone thing I am a bunny hugger or something.