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Has anyone seen how this will compare to the GTX1060 that is coming soon? Seems like it will be the direct competitor?
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Depends on what rumors you believe.
If you believe it is GP106 based or a drastically cut-down GP104...
If you believe it will really perform faster than a GTX980...
If you believe that Nvidia is having supply issues with GP104...
If you believe this is a knee-jerk reaction to RX480 and is nothing more than a PR stunt with no real plans of volume availability...
One thing is certain though... if you are interested in DX12 and/or Vulkan, AMD has a pretty significant advantage there.