Replacement stock as already mentioned would be #1 for me. The "10" series, has Accustocks and I don't think they fit the Axis rifles. If I'm wrong on that, find a take off and go that route for your cheapest and easiest improvement.
I'd shoot it with the scope as is until he feels like it's the limiting factor, no harm to be done using it unless it won't stay zeroed or something else mechanically is wrong with it. As they say, better to spend money on practice than upgrades until the equipment is actually holding you back.
I doubt there's any generic standard load that works well in them. Bullet weight really depends on his plans for it. I shoot mostly 147 "mil-spec" plinking bullets and then 175gr match bullets. If he plans to hunt with it then he'll have totally different priorities than my economical steel plate range fun at 100-200 yards with 147's and more precision oriented shooting with the 175's. These days, even 175 SMKs are considered a second tier choice. They're just cheaper than the real premium stuff and I'm not reaching out far enough to care about that last little improvement.
Surplus (or equivalent) 147 and 150 grain stuff is relatively cheap and effective. Most of it is reasonably accurate, unlike bargain 223 where a lot of it is minute of barn door. I reload the vast majority of my 308 ammo, but have been eyeing the slowly dropping prices.