Long sleeve t-shirts with good/pithy quotes on them… nothing dirty, just phrases or designs that extend your brand. Stuff that is 1: more than just your logo on a shirt and 2: worth the purchase. Oh, and 3: extends your brand.

Obviously t-shirts. Maybe with a US flag on the left sleeve (or something on the left sleeve; it always surprises me that companies don’t put things on the left sleeve… when I hang my arm out the window in the Summer, why not get free eyeballs on your logo/quote/flag)

Hats

Maybe a fleece?

All quality merch, good gear that people will want to wear. Tastefully designed so they will wear it.

(You’re probably set for designs but branding is my jam, and since you asked I thought I’d offer some thoughts)

I love long sleeve sun shirts that are popular with fishermen

I think you need a loyalty club like dead air too

Hat, t shirt etc

Absolutely yes to the above!    Lightweight long sleeve hoodies with UPF50 rating are awesome for fishing and any activity in the sun.     I have several of them for work and play.

Like shooting suppressed guns?

Im curious if those shirts would melt, given what theyre made of, if hot brass got stuck or they touched a hot barrel/suppressor

The loyalty club idea is cool. DA sends you a cool patch when you show proof of ownership. They have different levels depending on the number of cans purchased (just cooler patches). DA calls it The Asylum. EA could play on the Silencer Nerd thing.

Speaking of sun, why do companies always have dark colored hats?  Who wants their brain cooking in a black hat all summer?  How about some light colored hats? Desert Tan is popular.

I second the loyalty club idea.  Been researching cans for a few months now and I am really liking what the Ferox and Vox K offer.  So, I’ll prolly be a part of that club before long.

You get sweat stains more easily on a black hat
Shirts or hats
Wolf gray