Member
- Joined Dec 2001
- Posts 9281
-
EE 100% (88)
AZ, USA
|
Posted: 12/2/2021 1:39:41 PM EDT
Saw this on another forum. I thought it was interesting so am posting it here. Some interesting backstory from forum member NickB: Back story here…my very first meeting with the founder of Magpul, Richard Fitzpatrick, was breakfast at Denny’s after messaging him on arfcom looking for a job in mid-2006. He then took me back to headquarters where he, Mike Mayberry (owner & industrial designer), Brian Nakayama (engineer), Eric Nakayama (engineer), Doug Smith (COO), Drake Clark (head of sales), and I passed around a 3D printed, non-functional Masada prototype. The engineering team took the design from plastic toy to functional machine-gun in a matter of weeks, it was very impressive, but we/Magpul didn’t know what we didn’t know when it comes to engineering a brand new weapon system. We made grandiose claims about pricing, delivery timeframe, parts compatibility, etc. etc. etc., almost all of which ended up being wrong. Doug Smith saw the writing on the wall and understood that manufacturing a gun was probably the dumbest financial decision Magpul could possibly make, so he encouraged the team to find a partner who was willing to undertake that financial/liability risk.
So, enter Bushmaster. The honest answer as to why Magpul licensed the Masada/ACR to Bushmaster is because nobody else wanted it, at least nobody who could actually bring the gun to market in a big way. All of the major players saw the design, thought it was cool, but recognized that it would be a multi-year, multi-million dollar development project. The gun simply wasn’t finished, but because Bushmaster didn’t actually engineer or manufacture anything, they didn’t realize how much time/money needed to be invested to make the Masada work. Honestly, they simply didn’t have any competent engineers to look at the design and say holy shit, that tolerance call out literally says “must fit with”. Not joking here, after I went to work for Remington I learned that the Masada prints were a running joke within Remington R&D because they used “must fit with” as tolerance call outs.
Bushmaster signs the license deal right around the time they are acquired by Remington. Remington R&D gets ahold of the design and basically says “holy shit, what did you idiots get us in to?!” In order to make the gun function and be manufacturable, Remington basically dumped a few million dollars re-engineering everything other than the aesthetics. Now, to be clear, Remington is as ****ed up as a football bat, so it shouldn’t have taken that long or cost that much. I worked there for 11 months after my Magpul stint, and the R&D team told me we needed 250,000 rounds of ammunition to test a set of back up sights… So in the process of making the gun work, it basically doubled in price from what we told people at SHOT 2007, added about 3 pounds of weight, and lost features/parts compatibility that kinda made it cool in the first place. We (Magpul) were PISSED to the point of actually talking about buying the design back and bringing it to market ourselves. Obviously that was an emotional reaction, and not a good financial decision, so ultimately Doug Smith’s cool head won the day and kept the company from doing anything stupid.
So the ACR stumbles to market under the Bushmaster name, very lack luster, mediocre sales, terrible margin, etc. But then the US Army decides maybe the M4 needs to be replaced in a program dubbed “Individual Carbine”. Remington Defense fast tracks development on two systems: the ACR-IC and the Remington Gas Piston (RGP). They add a metal lower, new hand guard, take away the quick change barrel, tweak the gas system, and ultimately shave something like 2-3 pounds out of the gun and make a badass carbine for submission to the Army. Not only is it lighter and better, it’s also hundreds of dollars less to manufacture. I pushed the CEO of Remington hard to let me sell it commercially, but the Defense team didn’t want to give it up to Bushmaster for fear of them totally screwing it up with cheap parts. I have one of maybe 15-20 ACR-IC rifles in public hands, and it is almost exactly what the Masada was intended to be, but it will probably never be produced again.Source: https://www.facebook.com/groups/929912630445469/posts/3489134694523237/?comment_id=3489323137837726&reply_comment_id=3489422391161134
|