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Just verified some more price increases at RSR.
RSR is to dealers, what Cheaper Than Dirt is to consumers.
They are dead to me!
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Imagine that you have 1000 AR's in stock priced at $799 your cost was $650.
or
Imagine that you have 10,000 PMags in stock priced at $9.99 your cost was $7.99
Knowing that every distributor is currently out of stock and has no idea when they will have more......do you raise your prices?
If you say you won't you'll likely be out of business soon. Too often, retailers base their markup on what the item cost them to purchase....this is business suicide.
Markup should be calculated on REPLACEMENT cost. If RSR or any other distributor knows that there is a coming shortage of firearms they would be stupid to not raise prices. It isn't greed and it isn't gouging.