The 1-8 ICO (Ideal Carbine Optic) is intended to bring together several functions that comprehensively allow end users to shoot AR-15's to a higher level than with other optics, with minimal training time.  

The optic can optically range a target, provide a shooting solution for wind and drop, and also provide 90 degree barricade offsets so that many ballistic functions can be left to the optic, allowing the end user to concentrate on situational awareness and other tasks.  The reticle is FFP, meaning the functions work across the magnification range, so there is no need to always remain at the highest magnification in order for the reticle to be functional.  

The video below has a section where the reticle is demonstrated in live fire using TriggerCam 2.1

The optic is asian manufactured.  We sent LOW an e-mail a year ago when these projects started and they sent us a "message received" response, but never replied to the inquiry.  

We were having trouble finding anything FFP with a highly functional reticle in the entire firearms optical industry to sell.  The economy is not doing well, consumers don't have a lot of money to spend.  The big name brand optics are vicinity of $2000-$2500 and I really don't understand why they have to cost this kind of money.  I think a lot of that is over-blown, and I don't think consumers should have to spend $2500 to get a decent carbine LPVO.  

The illumination has one off position, there are not off positions between positions.  Position 11 is visible outside in daylight, but I'm not sure this meets daytime bright for people wanting to operate the optic like a reflex sight.  

The warranty is 2 years electronics and lifetime mechanical, here is the verbiage from the manual:

"
OPTIC PRODUCT LIFETIME LIMITED WARRANTY
Griffin Armament will repair or
replace free of charge any optical product we manufacture for 2 years
(electronics) and lifetime for mechanical. This warranty is unlimited
in duration and covers at Griffin Armament’s sole discretion, service,
repair, and/or replacement of damaged products caused by normal use.
Any repair not covered by the warranty will be billed at a maximum of
30% of current MSRP for a comparable optical product

LIMITATIONS:
Griffin Armament’s warranty does not cover loss, normal wear,
damage to our product or the host weapon system resulting in whole
or in part from abusive or negligent use, unauthorized modifications, or
neglect. Finish wear is cosmetic and is not covered by this warranty. Any
repairs to the unit made necessary by the above mentioned factors may
be invoiced to the owner at a maximum of 30% of current MSRP for the
most comparable product. In all cases refer to the product manual for
product limitations prior to using a Griffin Armament product. Warranty
is subject to change without notice. "

This means you have a 17 year industry company behind the product, so not only are you getting a quality product at a great price, but you are also getting a warranty from a company that is long established. That is a significant value in itself.  

There will be a mount bundle available as an introductory offer, and it will be MSRP for the optic, including a free Wisconsin manufactured, Griffin patent cantilever modular scope mount in 1.425" AR sight height.  

Optical bundles and rifles 15% off.  Everything else including suppressors 30% off for Black Friday.  We sold through about 40% of the optics in stock between the launch and this morning.  

Griffin Armament Black Friday Deal

No product is right for everyone.   I think the lpvo will need reviews because people will probably want to see it in use and hear third party opinions before they buy.  I believe Barrel and Hatchet has one.

A few hundred of the dot sights sold, and this really nice video of unboxing popped up from a channel that bought one.

That's not true.  We sell a product to solve problems for people.  If people come by who's only interest is throwing shit at the product, then we have nothing to talk about.  The people who are in the right demographic for the optics bought the optics and are going to be well served by the optics, and if their products experience warranty issues, the company warranty will be there for the people.  There is no record of customers who couldn't get warranty support from our company.  To cast aspersions that we don't stand behind products is fantasy, not supported by any facts.


I wish we lived in a world where every American could afford a $2600 optic, but we don't.

On the day we shot the reticle video, through a clumsy camera attachment I shot ~25 rounds back to 500m with one miss on targets smaller than an E type silhouette with a 16” mk2 with m855 ammo, including hits to 300m with the rifle flopped over at 90 degrees.  Ild like to see someone do that with anything else with an included $200 mount in the price bracket of this optic.

We have one of those in production in a 34mm, 1-10 SFP, but that will probably be a while.  The SFP has some neat feature sets and is a pretty exciting optic. I kind of like this ICO & FFP style of reticle myself as it affords BDC, & wind compensation, and range estimation all inside the optic at any magnification used at the given time.  All my combat experience was urban, and most of my hunting experience was public land and north woods white-tail deer and all of those scenarios seemed to have one characteristic in common - they didn't yield time to consult calculators and dope charts.

I have however worked with Marine snipers in some shooting courses (qualification courses for contract jobs) and have seen them work mil-holds on a std Ultra 10X pretty effectively, so I know it can be done effectively.  I was an Army background person so I used knobs at those courses (outside of moving targets) and that was slightly slower but also slightly more precise than the mil-hold method the Marines used, mostly because they weren't accustomed to the Ultra 10X and it's turret backlash issues that require coming onto your dope from a consistent direction.  The Marine guys were having issues with the repeatability of the optics and the coarseness of 1MOA elevation, due to being familiar with 1/10th Mil S&B optics that were more modern and precise.

In the Army our formal training used the calculators for range estimation and knobs on the optics for the solutions.  I had a chart for holds off I believe a 500M base zero, but that was a tactic I never employed, because all my instincts would be to shoot center reticle in a rapid close engagement and the 500M method puts 100M zero something like 5 mils over the reticle center with M118LR, so in a rapid close engagement you would have to remember to aim slightly under the top post of the Ultra reticle at danger close range which would be much more common than a 500 meter shot in urban combat.  Something more like a 150M zero on the knobs is a better way to setup and run a rifle in an urban or hunting environment, then the first and second mils approximate 300 and 400 meters.

I found a picture of that 500meter zero method.

Obviously nobody noticed that conflict.  

Nearly everything we make is manufactured at our facility but that is not the case for optics- the banner appears to just be populated to all areas of the website (it is probably part of the main page template).

Thanks for bringing that to my attention.  The marketing team (including people who make webpages, are at SHOT Show this week, so resolving that on the webpage will happen when they return to their desks/workstations.