Ok here’s what’s going on at American Spirit Arms aka ASA…myself and several other individuals who are also members at AR15.com are in the process of acquiring portions of the company, fixing issues that have been present in the past and expanding the company to take on new product lines and offer options that individuals have requested.

ASA has just recently contracted with EOTech, Aimpoint, Surefire, PMC and IMI to carry their product lines and we are in negotiations to contract with other specialized parts vendors.

1st rumor to dispel, ASA does not use any foreign parts in the manufacture of our AR15 style rifles.  Here’s a partial break down of parts we use:

1.) Uppers and lowers are made on forgings supplied by Cerro Fabricating Products and are machined by a US company that specializes in Aero Space manufacturing
2.) The majority of our barrels start life as Wilson Barrel blanks and are now processed by a firm located in Arizona. Yes there were problems with early barrels and that has been corrected…no more canted sight towers, gas port issues or burrs in the barrels.
3.) All fire control parts are made by RRA or Colt…. nothing is made in China or Taiwan
4.) All furniture with a few exceptions is made and supplied either by Cavalry Arms or as in the case of A2 pistol grips and butt stock assemblies the same contractor that supplies Colt and FN.  The standard early style carbine stocks are made from injection molded plastic using a mold supplied by ASA and yes the stocks are made in the USA…all hardware (buffer tube, locking ring, end plate are made by a US company on the East Coast)

Issue # 2: Yes there were problems with some substandard parts  but  more importantly with individuals at the company that were not trained or certified gunsmiths…. that has changed…. every rifle is professionally assembled and test fired to ensure that when it leaves the shop it functions properly.

Issue # 3: ASA is not undergoing bankruptcy…not even by a long shot…We currently have more available inventory than most of the other players in the arena…if need be we could produce 600-100 complete 9mm, 5.56 and 7.62 rifles with parts on hand. Myself and the other individuals involved in the take over are simply trying to reduce inventory to allow us to expand into new areas. Right now all products are offered at a 15% discount and we have a few specials on some basic rifles for those that are interested.

Issue # 4: To the people that have an issue with Bob aka Robert Reisner, the owner of the firm….yes he can be a bit of an ass/jerk to people…but you have to realize the context in which it occurs… 1.) He’s a multimillionaire working in a retail environment…something he doesn’t do well and in reality shouldn’t be doing 2.) He suffers from Diabetes and the high or low blood sugar changes can radically affects his mood swings. 3.) Half the time the people he deals with are complete idiots.

Myself and the other individuals involved in the take over are trying to get Bob to spend more time working on his custom cars and let us transition the company over…when he’s in a good mood he’s actually a very cool person to be around…but if you catch him when he’s in a bad mood watch out as he pulls no punch’s and will tell you what’s on his mind

Also so everyone knows, Bob is not dying.  He did have his leg amputated as a result of complications from a surgery and has some health issues as outlined above….even more reason for him leave the business and enjoy his hobbies and retirement.


ASA is signing up to become an Industry Partner and we plan to offer great products and excellent customer services.  We want to earn your trust and respect and be able to offer products and excellent customer service and support to our clients……….Feel secure that if you purchase from us and your not happy or satisfied that you can return your item for a refund or repair…ASA is not the company that rumors or bad previous practices have made it out to be. That’s especially true now that production of products is in proper qualified hands.

Best Wishes in your endevor.

To answer some questions:

1.) Myself and the others involved still have our separate companies and we will continue to do so…..my company TACTICS, LLC is still strictly mine and I will continue to produce early AR15/M16 and XM177E2 replicas under my own company.
2.) Why are we taking on ASA ?….they have good products they just needed the right people in there to run the business……Bob is not a gun guy…never has been…he bought ASA formerly Sun Valley Traders  as an investment and was forced to take it on as a business due to bad business practices on behalf of former employees
3.) No, I’m not Sara’s new boyfriend…in fact I’ve never met her and couldn’t tell you what she even looks like… I have spoken with her on the phone and ordered products from ASA on and off over the last couple of years…that’s about the extent of that.
4.) We will be offering specials for paid AR15.com members….still working out the details…stay tuned for details.


innocent_bystander…you know me to some degree…….let’s try and let the past be the past….help us make the company a place that locals as well as others can count on and trust…….stop in an say hello some time…..and hurry up and get that GCC plus class going….I’m getting rusty

Not trying to start an argument…..we all know Bob can be a pain…and that’s putting it nicely …just don’t let it burn you up…in reality he’s a nice guy…he just isn’t a retail sales or customer service guy…


We’re trying to turn the place around and incorporate it into a new family of AR15 and firearms related businesses……Trying to get away from the infighting and petty crap that plagues this industry…instead we want to concentrate on providing customer service and support and offering a quality item at an affordable price…while having fun and meeting  like minded people in the process.

You guys have an uphill battle to fight, and I personally wish you the best of luck.

It's my Colorado based company...in the process of moving it down to AZ as well as rebuilding/updating my website that was posted on here last year with the XM177E2 kits I make.


Why do you ask?......do I have a store front....no.......do I deal in firearms...no....only kits....do I pay taxes....yes I do...I wish I didn't have to but the State and Feds like to take their piece of the pie

They are made by a company back East that also makes them for other vendors…they also supply some of our buffer tubes and smaller parts, as they do for other AR15 vendors, for the CAR stocks as well as the flip up front and rear sights.

ASA did have some free float tubes that were made in Taiwan…but they have been culled out and replaced with US manufactured parts...ASA just completed a full inventory and  SDG and myself have gone through and reorganized and removed or fixed problem parts from the inventory.....if you want to come in we can go over every part on the current production rifles and carbines and I will tell you or show you where the parts come from.

ASA had a problem with barrels.... specifically with canted  front sight bases…but that has been addressed and fixed now.....all barrel work is now done by a professional that knows what he's doing and guarantees his work and we haven’t had any more problems.

I don't want to start a long drawn out internet fight... we just wanted to let people know a change is in the works and what we are planning to do….and hopefully get people to realize that good things can come out of bad.

Not trying to fight with anyone we just want to make AR15's and other cool toys...not a bad job to have to go to every day.

Will we still get the "cash-in-the-pocket-meet-me-around-back-for-the-parts" discount?  

Good Luck and thanks for the update on the current situation of ASA and keep us informed on how everything is going!    I know personally that I never ordered anything from them before due to the bad customer service/parts quality that I'd heard from others on the internet but I wish you all the best in turning the ship around and heading in the right direction.

TACTICS, LLC was the name of a company I started in Colorado…..myself and several other individuals attempted to build a shooting range in Greeley Colorado on 311 acres of CRP property but due to lack of funding the project was cancelled…….yes the company is no longer active in Colorado…..I moved to AZ and haven’t done anything with it. I’ve been busy working for several different companies in the Phoenix area and haven’t done anything with it and even let the website I had expire.

I still plan to use the name when I get my business up and running…I posted the name as some people here will remember that I had a website where I posted info about the kit I made along with information about the History and design of the XM177 series carbine.

As to accusations of possible Tax evasion at ASA, a state sales tax of 7.95% is applied to all sales and an 11% FET is included, collected and paid  on any firearm sold…..ASA has a part time book keeper and she just got through paying the state, local and federal taxes…copies of the required State, City and Federal  licenses are posted in the front of the store.  


There are no back room deals and nothing is being sold out of the back of the shop…. all serial numbered firearms are logged into and out of the required ATF bound books…all local sales require a 4473 yellow form to be filled out and a NICS check to be run unless the buyer has a current CCW and in that case it is used in place of the NTN # provided…all out of state sales require a signed in ink current valid FFL before lowers or complete rifles are transferred.



Why are people interested in buying ASA when it has a bad reputation in certain circles?..... it’s simple….it’s an established business with good inventory and contacts in the industry….even though it has had some  negative things associated with it….the company is still salvageable in the right hands….and that’s what we’d like to do.


Like I’ve said before we’re not here to spark a huge internet battle…we’re here trying to let people know that we are working on repairing problems that have occurred at ASA in the past. It’s our goal to improve the level of customer service and support and offer products that consumers want.

Constructive criticism is welcome and encouraged…let us know what we can do to better serve you.

Quoted: Quoted:  You bring up good points.  like i said before this thread is way before its time.  thanks for the advise. brian  I always like to be of service to those who desire to make positive changes. Again, good luck.

That has a nice ring to it..

New-ASA

NASA?