Hey, don't get me wrong, if I won the Mega Millions jackpot tonight ($367 Mil) I'd go out an get the finest name brand rifles I could find, the heck with the price. I'd have someone custom handload whatever I wanted. I'd buy anything I felt I needed to enjoy shooting, including my own range.
But that's because I'd be swimming in cash and wouldn't care about the money I spent, just the enjoyment. However, in the real world, I'm going to be looking at the value to me of what I buy. I always have. Value is as I define it, not what someone else tells me. For me that means I'm not interested in paying the cost of a museum piece but I want a decently made one that will stand up to being a shooter. Because, that's what I'd be buying it for, to shoot.
A good example is when I decided to finally get another 30-30 for my herd. 35-40 years ago I had a 1960 Win '94 and a bit later a 1962 Marlin 336. Both were quality guns I got in like new condition, however, both didn't suit me that well as the Winchester, even with that vaunted name, had a floppy action and terrible trigger while the 336 felt like a block and the action had an annoying hitch in it, common for that model according to the gunsmith I took it to to fix it.
Anyway, in April 2012, I looked over the available new leverguns and decided upon a walnut stocked, pistol grip Mossberg 464. Significantly better than either the new Winchesters or Marlins (not Remlins) of the time. Did it have the 'Big Two' name? No. Did it have the best fit, finish, action, sights, and trigger? By far.