After you read this site for a while, decide on what type of shooting you want to do, what barrel length & profile you'd like, what ammo you intend to run, custom upper or stock handguards, and 4500 other questions, go to the Equipment Exchange and order it.
For example, here is a rifle I call my 100% AR15.com EE rifle, got the LMT lower from Pete at Legal Transfers, the upper from Denny, and various pieces and parts from everybody from Chris at Eagle Firearms to Wes at MSTN and everybody in between (Talon Arms, Operation Parts, G&R Tactical, SKD, Bravo Company, JTAC, Brightflashlights, DSG Arms).
It's the best rifle I have ever owned, shoots 1/2 inch at 100 yards with high quality ammo, has been flawlessly reliable, has multiple optics and barrel options and is close to being as expensive as a semi-auto AR15 can be.
But the bottom line is that you'll get the most for your money on the EE.
If this sounds like an ad it is because, well, it is. These guys (and girls) are enthusiasts just like us, don't settle for some pre-built overpriced under-optioned rifle at some gun shop, when you can have the best right here.
P.S. Many thanks for your service to our country.