he's not going away folks. He might not be on the charts again, but he's gonna keep making music cause he's got a HUGE jewish audience that will always buy his albums, go to his shows hire him for parties, etc.
And he's got a 2006 album due out anytime now that is one of the most looked-forward-to of the year. Even though he has another album out (MUCH more reggae, MUCH better than the stubbs one!), this will be considered his all-important sophmore album, since he technically is a 'college band' (college crowds made him) and most of them fizzle out in their second album.
The problem with him fading away is that every single one of his songs is based on a certain jewish book - tanya - and there are endless themes in it and all of them listeners can connect with on their own level. That's why chabad lubavitch works - the ideas are so universally applicable. He's basically just espousing their values and ideals through reggae. Quite well too. I love it.