Guy at work has a new ranger. I have parked my Tacoma sport beside it, the ranger is huge compared to my truck. His ranger is bigger than the last F150 my dad bought in the early 2000s.

Full size trucks have gotten enormous. I bet most guys need a step stool to check their oil.

Probably a better buy than $30k for a side by side.

Interesting.  Ford is now making a Subaru Brat.

That would be awesome. Especially if Subaru would make a new one. Or a new Baja.

I was wondering what the target audience for that advertising was. If it is black males 16-24 that's way less than 2% of the total population of the country. TikTok?
I'm looking forward to seeing what wonderful thing they come up with June 8th.

No they wouldn't.

I had a '71 Comet (same body) with a 302 and a tunnel ram in Hawaii when I was stationed there in the early '90s.  Fun little car.

They do.  I've wanted one ever since I saw one in person.  They've never stopped making them--for Australia.



Google "Ford Ute"

Some of the '70s models I would kill for...and I'm a Chevy guy.

They're giving it an old Ford tempo engine, complete with carburetor

@chaas67 What an awesome first car!  Nice going, Dad!

The Capri was a Chevrolet Vega derivative, IMHO (in the '70s).

Thought they did this already.  

Attached File

(shrug)

'68 Camaro (Muncie), '68 Corvette (Muncie), '67 Firebird (Doug Nash), 1931 Ford w/383 (TH350...but will be a Muncie!)

That was for the 30-year-old white lesbians.

Yep.  Know what else was popular around the time of the Pinto brouhaha?  Shackle lifts.  Where's that gas tank, again?  LOL!
We didn't really care all that much back then.

They never stopped making them.  You just can't have one.

2015 version came in my color with a turbocharged V6.


(shrug)

I don't know if Americans would buy them...but I would've loved one.  I never use the back seat in my cars, and this fills all sorts of slots for me.

Had a friend who was big into Mavericks in high school. Put v8s in them. Pinto too. A Pinto with a 302 was pretty quick.

Ranchero

Ranchero

A Summit Racing catalog and a Auto Trader will get you there lickety split

Doesnt look like a lot of usable truck bed.


The whole idea behind a small compact pickup is to have a cheap wheelbarrow with an engine (dump runs, house projects). Im not looking for a full 4dr cab to haul my friends/family around in. Thats what the car or SUV is for.

Wtf ford? Whys everything gotta be a lifestyle thing

I hate small beds but they are obviously the most popular. I’d like an actual small or medium truck with a 6.5’ or even 7’ bed so I could throw a motorcycle or two in there without the tailgate down.

When Wakeboarder looks in the mirror, all of GD looks back

First one was based on the Falcon, back in the very early '60s. It was a true compact. Called it a Ranchero.

Later models were based on the Galaxy. More of a midsize.

Way back in the '50s, they had a reverse version. A sedan body on a truck frame. Edsel.

Attached File

They are targeting these to women of color same way Subaru did with lesbians.

'73 Maverick owner checking in.

Make it a 5/8 ton aimed at ranchers and outdoors activities and I'm in.

Also, mechanical fuel injection.







If I had traded my truck for the SR25 I would have added cash in on the deal.

Pinto sounds better

My friend had one.  Blew out the drive shaft at 30k miles

We bought a shop truck just for taking stuff to the post office etc...

2020 F150 crew cab, 4x2 V6. 6ft bed...Manual locks, manual windows, and oldschool keyes.

It SUCKED. Every time i had to drive it i wish we spend a few K more.

It was $23,000 plus tax.

I know you are being facetious, but my truck sold brand new in 2005 for $28k with manual windows, locks, diesel, no bed and crew cab.

It’s called fleet sales. They already sell millions of them to fleets.

Now that’s pretty cool.

No body on frame and not going to be RWD/4x4 it's not a truck.

I have to put in a good word for the Vega. I had a '72 2-door wagon in red. Yes, the Pinto was better in terms of longevity. Chevrolet made the Vega aluminum engine without cylinder liners thinking that the "Reynolds 390 process" would be good enough, but it was not and this led to extreme oil consumption. Also, the bodies rotted out in the sills below the doors. So, for those reasons, you can say the Pinto was a better car. However, until those issues cropped up in the Vega it was a great car. Handled FAR better than it had any right to and was even comfortable on the highway. So, it was a really great car until it turned to shit, LOL.

I had a 73 pinto wagon in 77/78. It was a decent car. Never broke down.  Back seats folded down.  Several 17 year old girls found themselves in the back of that thing

That's not the real reason.

The real reason is the profit margin on such a vehicle would be too low and/or the price would be too close to the trim lines packed full of Chineseum based fancy stuff. Most of the cost of a Ford F-250 XL with the 6.7L Power Stroke* is because building the power train for a diesel truck that a) performs b) is reliable and c) complies with current year environmental and safety regs, all at the same time, is very costly to do. Simple electric motors, switches, an LCD screen...all that stuff is cheap today, and barely costs more (sometimes less) to produce than the mechanical equipment it replaced. Outfitting the same truck's interior like the super basic 1973 vintage truck I learned how to drive in couldn't take more than $1000 off the production cost.

That's before you even take into account the common components with all their other vehicles. Depending on the production volume, making all that unique, antiquated mechanical equipment might actually cost more. The volume would barely be greater than some obsoleted service parts. I work in a place that makes obsolete service parts for a couple different automotive companies (these older jobs are bundled with contracts for current production stuff). Making obsoleted parts at low volume has too many problems to list here. I could write a 25 page paper on all the reasons it is stupid to have a vehicle that there is not abundant NOS or salvage service parts for. We charge those customers amounts per part that would make you feel not so bad about $1/rd 9mm, and we still lose money on those runs. Tons of money.

Conclusion: Le basic hand crank window diesel truck would probably cost more than the "over priced truck with all the shit I don't need".

*for example, because its the closest thing Ford currently makes to the truck I actually want, and costs about 11K over the base model which already has the 6.2L SOHC flex fuel

Somebody else gets it! You and me both on the 25 page paper.

Who'd have thunk it. .gov regulations arbitrarily adds cost to r&d as well as manufacturing. We pay for it whether we want it or not.

Who'd have thunk 87 cabin air bags later to be recalled as chicom producers made claymores...
Who'd have thunk it takes engineers XXXX billable hours to design traction and stability control as well as the rare earth's required for catalysts...
Never mind an EGR cooler that fucks up...
Anything to please nanny statists, and environmentalmidgets.

But that won't sit well with the nanny statists and car and Driver types that insist we are at peak automotive... they're impressed with turbo'd 4 pots and turbo'd v6 throw away engines.

The thought of a large displacement V8 that laughs at neglect, abuse, providing years worth of reliable service, and is a great foundation for a dyno shredding build is written off as a "boomer" concept.
Meanwhile, LS truck engines with relatively little in the way of hard parts are becoming reliable repeatable 1,000+HP mills...and they started out as truck engines. Everyone thinks that's cool when you've got stock crank, rods, pistons, block, a cam with some lift and duration, ported or aftermarket heads that breathe, and a cheapo eBay turbo or two... and they aren't puking their guts out... they aren't succumbing to catastrophic failure from a simple overdue oil change, unlike the latest and certainly not greatest soy infused throw away environmentalmidget appeasing turbo V6...


Yes. Because over engineered throw away engines are the bees knees... don't demand better or anything... that would be such a "boomer" concept to have something worth a fuck and lasts long enough to be handed down to your kid, providing road salt didn't kill the frame and body...
There's no value there or anything... afterall... developing and producing something worth a fuck is a "boomer" concept.

Can't go low monthly payment doh and go upside down on trade in typical champagne life on beer budget when there's an engine under the hood that'll go 500k or more in stock form... There's no value there at all... God forbid there was savings in cost of ownership. There's mechanics out there that have to rape us when that warranty runs out while still making payments on that over priced shit box...that'd be a boomer concept don't you know... it's not cool these days to have something that's so reliable it's boring... There's drama needed to boohoo over paying for shit marketed as soufflé.

I wonder if that's why ford is moving to the 7.3 pushrod in 3/4 ton and up trucks, and not using dual over head cam V6s with angry snails...

Chevy made their version of the Ford Ranchero about two years after the Ranchero went into production.

Brown was a good color for the Pinto.  It hid the rust.

Brown was a good color for the Vega too, for the same reason.

So basically a Ford Edge with the back chopped off.

I wonder if there will be a four door model with a three foot bed.

You got that right! The Working Man's diesel.

Bought a new 2020 Ranger 4x4 XLT with extended cab last August. It has a full size 6 foot bed and I love it. Best truck I ever owned. Sticker was $33,000 and I paid $30,000 cash from Stivers Ford in Montgomery, they delivered it to me at no charge. All of the F-150s with similar equipment were way over $50,000.

Three pages before actual photos????

Not what I expected.

I though the Maverick was going to be basically a Transit Connect with the back lopped off (they sell similar in Mexico).

More like a Bronco Sport pickup truck (same underpinnings).

I really, really, really hope this isn't foreshadowing. Wonder if they have knowledge of some govt regulation coming down in the not too distant future that will make mid sized RWD/4x4 pickups unable to be sold, leaving us with these.

I’ll buy a 2 door.

Are they gonna make one?  Seems unlikely