It may have gone up since I was there awhile back. I treat that place like a leper colony, and just dont go unless I have to. Even then I know what I want, run in and out.
Even with all the stuff I have bought there, I really dont get any price breaks per se. The only way I get any breaks is when buyng multiple items. First one full price, second thing maybe a little off, third a little & so on. Depends on the salesman too. I only deal with certain people.
And wouldnt $99 plus tax be around $107ish.