Wellllll, one of the main reasons .40 is rapidly gaining popularity is that it's an excellent "compromise" between 9mm and .45 ACP -- without really compromising much at all. You get nearly as much power as .45 ACP, but still have a large magazine capacity like the 9mm's. Of course, the *%@! AWB of 1994 dilutes the value of magazine capacity a bit, that may change in the future. Hi-cap mags are out there, although usually at a premium price. If I were starting fresh, I'd invest first in .40 cal, then get some .45 guns down the road (or vice versa -- you can't miss out on the 1911 platform!). As it is, I got started with 9mm long before .40 came out.
But don't get me wrong, 9mm is still a very viable choice. It's probably the most commonly-available centerfire handgun caliber in the world, the ammunition is very inexpensive and it's a breeze to reload. Factory ammo options abound. It will remain a versatile choice for many years to come. There are those who say that 9mm lacks stopping power, but it's a very weak argument at best. 100 years of police and military use all over the world gives it a lot of credibility in my book.
So although, you really can't go wrong either way, I think that .40 gives you a bit of an edge because it does deliver more power (but not much more recoil), it's gaining popularity due to widespread police adoption and, like 9mm and .45 ACP, it's here to stay.
And by the way, the Sub-2000 is a great gun and its design is ingenious. I love mine!
[Edited to fix a plethora of unfortunate grammatical constructs.]