I'm on their email alert list. Just got in a nice headlamp for $18, and it showed up so fast you'd almost think it was in the mail before I ordered it.
Thus far, I think I'm about 9 for 10. The 10th was a holster that showed as in stock but wasn't. I waited a couple of days, emailed them, got a prompt reply that the holster was out of stock with no known replacement date and an offer to cancel and refund my money. Money was back chop-chop and I ordered the holster elsewhere.
Oh, and also, some of their daily deals go so fast that if you wait longer than ten or twenty minutes after you get the email, they'll already be out of whatever it is they just sent you the sale flyer on
Given the track record of many of the online dealers I've dealt with, I've got no issues whatever with ordering from Botach. The prices and free shipping more than make up for the rare hiccup.