"General purpose use" is pretty broad... if you can narrow down how you intend to use them most of the time, it will help you make the best choice for you. Regardless, look at the binos, not the name. My experience has been that Leitz & Zeiss are top tier. Swarovski too. Steiners have a good rep; they are rugged and most are good quality, but IMNSHO, many are overrated/overpriced. Pentax and Nikon both make very good glass that is as good or better than anyone's at their price point. And BTW, if you plan on getting a "pre-focused" model, get something cheap and don't waste your money.