Plus, I'm thinking the hp shouldn't be a problem. Many manufactures make hollow point bullets that are made to expand so I don't see how you could argue against it. I know, I know, a match bullet doesn't expand, it fragments. But it's a hollow point which could imply an expanding bullet. And if you look at hornady's old chart they got the .223 52 bthp and 75 bthp under a "traditional hunting" heading.
And thirdly, Zak, you see my point about not having a soft point bullet loaded for hunters? There will be this kind of confusion all the time and may hinder mainstreem deer hunters. I didn't know about the amax though, that should pretty much solve it. But if they call that a match bullet, you're still back to square 1. (piggy backing on a 6.8 discussion a few weeks ago)