In the 90's, I ordered several times from them without any problems.
When I ordered several 25rd Galil .308 mags from them in 2000, they quoted me about $20 higher (each) than what was listed in the current Shotgun News. When I mentioned their ad, I got a "That's the new price, take it or leave it."
While I understand that price changes might take place before a print ad changes, their lower price was still advertised- for months. I've never ordered since.