Let me begin by saying you guys are great. The few orders I have made have been flawless and the pricing exceptional. Furthermore, your solicitation and willingness to accept input from the ARFCOM community is outstanding.

That being said, I would like to make a comment on the "Deal of the Day".

The page for "Deal of the Day" is enormous. I just don't see it as practical to scroll all the way through it. Additionally, I suggest the deals be updated more often-- or at least rotated? Matrix Arms and Glock slides have been at the top for what seems like weeks. "Deal of the Day" alludes to a frequently updated list.

I also don't understand the demarcation between the "Deal of the Day" link and the "Blowout Sale" link (which could be "Labor Day Sale" or similar depending), other than the Sale link is way easier to read.

Honestly I think you guys are selling yourselves short. There are some freaking awesome deals that receive little attention. For example, IIRC you had the BA 18" SPR barrel for some ridiculous low price during the Labor Day Sale. That was "Deal of the Day" pricing, but it was buried deep in the Labor Day Sale. Same thing with the $50 Aero slicksides (although maybe that was DoD.. correct me if it was).

Short version:
-rotate DoD
-DoD page way too long to scroll through everything
-make sure smokin deals end up on DoD!

Thanks for listening!

We really appreciate the feedback and you are spot on! We’re currently looking at doing this and the main thing holding us back is coding. Apparently it’s a lot easier said than done.

In the meantime, when we have hundreds of deals going down, we hope that customers are going to the individual and more specific categories. We’ve made a lot of progress with our sub categories, so customers can really narrow down what they’re looking for. During our larger sales when the deal of the day section is flooded, you’re likely to find at least a handful of those items in their respective categories and subcategories

Keep the feedback rolling! It’s the only real work measure we have for usability