Height, antenna, antenna, antenna. This summer at field day I setup a SM50 based repeater (I tuned it to 25W, I think 15W through the mobile duplexer) that had a 5 mile radius on an antenna built from the top two elements of a DB420. It was 6 stories off the ground. More recently my friend took that repeater Elk hunting with him in Colorado…worked great.
One of my friends has a DB420, 10W GR300 repeater at his house on a 100 ft tower. When that thing was up and running it easily had a 15 mile talk radius.
I've got a 20W Icom F420S repeater setup to go on a Celwave duplexer…works great I just haven't finished building it yet.
All three of these repeaters run on mobile duplexers. All three also run DOS programmable wideband only radios (I think my Icoms will actually narrow band). All equipment we got for free from companies who have ditched radio systems for cell phones.
What I wold highly recommend doing. Grab the radios you need, a mobile duplexer (notch type), a power supply that can take/charge a battery backup. If you ask around you can find a tower box and install everything inside. GMRS repeaters aren't required to have ID'ers as long as the traffic going through them is properly identified (you could also run a remote ID'er on the system if you wanted). Mount the tower box 2-3 ft below the top of the tower and run shore power up to it. Less expensive feed line you have to pay for when you do it that way…duplexer's are a bit cheaper radios are surplus and can only be used for either ham or GMRS so you might just get them for free if you can find them somewhere.
As far as HT's go, I'd recommend something along the lines of Moto GP300's (only if you can get them for free cause batteries will be about $30 a piece), current production Icom's (I have a F4021 I grabbed for $135, current production Kenwoods, Wouxun has a GMRS programmable radio for $80 a piece. (I've been given so much Icom and Motorola gear over the last year, I'm just now starting to get in to dealing with Kenwood)