Quoted: of course, i work on the more technical side of marketing. in the direct response industry, we don't just throw some copy on a page and cross our fingers---we selectively target specific customers based on sound database feed back using criteria such as recency, monetary value and order frequency. by using this highly targeted approach, we can save millions of marketing dollars and increase not only overall customer response to offer, but lifetime value and subsequently acquisition costs.
i have a BBA and an MBA --both with marketing emphasis. i understand what you are saying about the common sense thing because i thought that early on too, but once you get past the point of no return you start to realize that it is quite a complex science. of course that won't help the guy that wants to get in the FBI.
btw, sarcasm doesn't smell good on you.
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That almost sounds like a research position - is there marketing research?
I'm taking a research and presentation class right now and, just as you described, it is a LOT more complex and in-depth than I would have thought. It's fun, like a cross between marketing, algebra, and statistics, and I enjoy writing business reports. I just never put a great deal of thought into it, so it was a surprise to see just how detailed it actually is.
As for the degrees, I don't know what's best. I think marketing would be the most fun, but like another said, accountants are always going to be in high demand. You might want to try an emphasis area in HRM along with ACC, as they are interchangeable roles in many middle-sized corporations.
But if you don't like being behind a desk, I can't for the life of me think you'd enjoy accounting. Don't concentrate on the money - what good is the money if you hate your job so bad you want to quit? At least in marketing you mix it up and get some field time in.
My .02