ETA: Changed title to
not so new because I have learned this "charity tactic" has been done for at least 40 years.
Just saw a commercial where Unicef is now "asking" kids to go "collecting" while they're trick-or-treating! I don't know about you but I find this appalling... another holiday, this one especially for children, is being exploited by using children, in their cutest moments, to beg for money... pushing the limits of peoples good nature.
Sorry, but I don't care how good the cause is... there are times when this sort of thing is just inappropriate. Next thing you know they'll be asking paul bearers to collect money at a funderal.
If people want to donate mone they will... they don't need to be guilted by the sad faces of children who are just trying to enjoy Halloween.