Kind of junky science:
"The researchers found that after two months, females exposed to the breastfeeding pads who had regular partners experienced a 24% increase in sexual desire. Women without partners had a 17% increase in sexual fantasies. "
I suspect there are some lurking variables there--like women who took part in a "sex" study found themselves more focused on sex. How do you quantify a 17% increase in something like fantasies? Or a 24% increase in "desire?" "Gee, honey, I feel 24% more sexual this month than last month..."
Oh, and swiping pads on one woman's tits and armpits, and then giving those pads to another woman to swipe under her nose is just gross. Reminds me of some mens' obessions with sniffing soiled panties.
Also a sign of junk science is the concept of chemosignals--can't be smelled or otherwise perceived, but somehow have a magical effect on people. Uh, yeah, whatever.