Either "The Bomberooski," or "The Bumerooski." Been around along time. AFAIK, the last big time college player to pull it off in a game was a guard for Nebraska (All American, Dean Steinkuhler, I believe), who eventually went on tho play for the Houston Oilers.
There's another variation used in a punt situation, where the punter receives the snap, then steps up to punt but places it in the hands of the set blocking back, who must then give a fake block and count (as though waiting for the punter to punt). Once the rusher (who will probably be looking over that blocker's shoulder, and waiting to see the punt) turns to head downfield, the blocker (who has the ball), will then take off and run.
Sounds pretty confusing, but if you've ever seen it done correctly (and I have), it's pretty cool!