I still play every chance I get, but I'm much less of the gearhead than I used to be 10-15 years ago. Pacific EZ doesn' ring any bells, but for a 10 year old beginner, it should be fine. (I'm assuming its a 4-5 piece set -bass, snare, 2-3 toms- at $200 or less. Let me know if thats not the case.) While I'd probably have him start out on just a snare to get the basics down and start building some chops, I well understand the value of a full set to keep his interest and enthusiasm. Keep in mind, however, its a beginner set. If he stays with it, gets some lessons, and is good about practice, you'll probably have to get him something a bit better in a year or so.
Feel free to email me if you'd like - I'd write more, but I'm pretty toasted now (bar-hopping all night).