Quoted:
If you have visited Yellowstone since the 1950s you have seen the original Bison warning. It features a man being tossed by a Bison.
Now the sign has been replaced with a more generic "person" who will look familiar- it is the same generic featureless person who has the worst luck. Helvetica man slips on the wet floor, gets squashed by bulldozers, swims with sharks, gets electrocuted, etc.
I liked the old sign better, myself.
http://www.eastidahonews.com/2016/06/new-signs-yellowstone-bison-gores-helvetica-man/
Snippet:
Wilson artist Diane Benefiel offered a brief critique of the replacement of Anguished Airborne Illustrated Tourist by Helvetica Man.
“The guy’s face in the original one is more effective,” she said. “He looks like he’s getting killed, fearing for his life. The other one is just kind of cold and non-emotional.”
Will Yellowstone’s Helvetica Man work as a messenger? “I think we should have more blood and guts,” Benefiel said.
Counterpoint:
Jackson filmmaker Sava Malachowski, who has made several safety videos on topics as varied as avalanches and winter driving, believes Helvetica Man will convey his message to most Yellowstone visitors. Most visitors, but not all.
“If you string enough of them side by side, someone might pay attention to them,” Malachowski said of the flyer. “They had these posters for years and it didn’t stop the last guy from being gored.”
Trivial pursuit bonus:
Designers Ellen Lupton and J. Abbott Miller nicknamed the figure Helvetica Man after a typeface that has a clean modern look.
Swiss typeface designers created the Helvetica font in 1957. Its name came from the Helvetii tribe that occupied the alpine land now known as Switzerland before the Roman conquest in about the 2nd century BC.
Now, if you have a better design to warn the 'tards to not poke the bison warm up your MS Paint and let 'er rip.