Fictitious clubs?
I can't help a lot because mine was long, long ago in a.....
But I will tell you that you might ask the PTA if they got anything from the yearbook company, photo company, etc. To seal a deal, companies that work through schools on stuff the students/parents pay for will sometimes sweeten the deal with a promise of something going to the PTA or the school. I never heard the word "kickback" used by any teachers, though.
Unfortunately though I'm unable to retrieve the info right now, I think they wanted something like $60 for the yearbook. This is a pretty large high school.
There was some kind of scandal, though it might have been about class rings or photography. The incumbent company tried to get around any kind of competitive bidding, and as you may be finding, these outfits know how to grease the skids.
There was some issue with their price quotes to win the deal not being real.
Look at this:
[url]http://www.edweek.org/ew/ewstory.cfm?slug=21year.h18[/url]
The issues in this case sound similar, even if I can't remember who the vendor and what the product was at my son's HS.
As far as excessive attention to the students who worked on the yearbook is concerned, try deep, controlled, breathing exercises.
While I didn't work on my school's yearbook, I did work on the school paper.
These people did a lot of work and often had trouble getting material, photo arrangements, etc. from the clubs. And there wasn't a lot of recognition for their hard work.
If they engage in a little narcissism, so what?
Did it increase the page count by 10%?