This 100,000 lumen artificial sun
lit up the town of Inuvik, giving them long days during a winter that's
mostly shrouded in darkness. It was sponsored by Tropicana, which I'm
sure had some bizarre marketing angle about orange juice and breakfast
and sunrises. BUT: the important thing is that technology—as simple as
affixing lights to a large helium balloon—gave light to 3,500 people
who were otherwise mired in darkness.