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Posted: 12/14/2016 12:09:27 AM EDT
| Just looked at their gun prices and all I can say is WOW! On a Bersa BP 9CC they want $50 more for it than the cost at Zanders. Who would buy from them? |
Who are they going yo "cut out"?
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They used to not offer firearms, other than a few stripped receivers. They had the built-in "secret price" in the catalogs, so FFLs could upcharge their walk-in customers. As was stated above, that FFL discount hardly exists anymore. They market straight to the consumer, as an online retailer. Now they're doing it with firearms and ammo. Sure, you still get a transfer fee, but it's a whole different business model than Brownells used in the past. They're working to capture more of the market share.
Their firearm prices will probably decrease a little as their volume increases. |
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Brownells return policy costs money. Someone has to pay for it. The consumer!
Why do you think they bought several businesses in the last few years. They bought Crow Shooting Supply and now opened two new warehouses in NV and NC. Crow stocks some Sinclair stuff at a discount. They bought Gamaliel Shooting Supply, but it remains a stand-alone business. They bought Champion Shooting Supply (LaCrosse, WI) gobbled up under Crow. Very few online retailers take trades. And, most savvy gun dealers know the money is in used guns, more so than new guns. Best to take the transfer fee and bank it online dealer purchases. Sure inventory costs money, but a lot of gun owners like to trade. |
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