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AR15.COM
7/6/2008 11:38:05 AM EDT
Ruger has just released their disastrous third quarter results. Their share price fell 37.71% as of Wednesdays close!



This graph shows the last three months of Ruger (RGR) trading.

Their CEO, Michael O. Fifer, wrote a letter to Ruger shareholders. He had this to say:

   

For decades, Ruger introduced innovative designs on a regular basis, stimulating consumer demand. That strength has waned in the past few years with the passing of Bill Ruger, Sr. and a weakening of the product development resources at Ruger.


Nothing new here. It has taken them 20 years to clone the Glock pistol and produce the recently released SR9 striker fired pistol.

He goes on to say:


   Ruger has not participated in some of the fastest growing segments of the consumer firearms market. These segments, which include AR-15 style rifles, compact carry pistols and revolvers, and striker-fired, auto-loading pistols, have recently been the engines of growth in the consumer firearms market.

   Several of our top distributors have experienced growth rates in one or more of these categories in excess of 40% for the first nine months of the year. We plan to develop products for several of these markets. We recently had a very successful launch of our new striker-fired, auto-loading pistol, the Ruger SR9.


They have already launched a striker fired pistol and a compact carry pistol so that leaves revolvers and AR-15 rifles.

Remington, one of their major competitors in the rifle market, have just announced their first line of AR-15 hunting rifles, the R-15.

The Remington R-15



I think Ruger will announce an AR-15 hunting rifle this time next year.


Ruger Ar-15 Rifle



(The above photo is obviously photoshopped.)

It makes perfect sense. The black, or more politically correct, camo rifles are what is selling.
7/6/2008 11:49:35 AM EDT
[#1]
hmmm...

will it come with over priced proprietary 10 rnd mags?

sorry this is one ruger product that would NEVER be in my arsenal. they have gone out of their way to crap on the BR crowd for years. why should we support them now?
7/6/2008 12:03:42 PM EDT
[#2]
www.ar15.com/forums/topic.html?b=6&f=2&t=248024
7/6/2008 12:06:51 PM EDT
[#3]

Quoted:
hmmm...

will it come with over priced proprietary 10 rnd mags?

sorry this is one ruger product that would NEVER be in my arsenal. they have gone out of their way to crap on the BR crowd for years. why should we support them now?


I kinda with you... I would never own a Ruger made AR-15. Hell i wish that they would sell spare parts, GB Models and standard capacity (20rd )magazines for the Mini-14 and the Mini-30.

But I think the more and more AR-15 makers out there the better. It would tell the Government that yes, there is a demand for them from the public and hopefully a more unified business to fight against a ban. Lastly the more makers like the name brand hunting companies like Remington (just the first one) would also tell the fudds to shut the hell up and that yes. The AR-15 is a hunting rifle just as it is a combat and competition rifle.

I do wonder that if Ruger does make a AR-15 rifle. Would they make it in a way that allows the owner to use spare parts or would they make it in a way that you can only use Ruger made parts. Small pins, different sized bolt carrier, different magazine, etc....
7/6/2008 12:07:07 PM EDT
[#4]

Quoted:
hmmm...

will it come with over priced proprietary 10 rnd mags?


LOL
7/6/2008 12:18:05 PM EDT
[#5]
For Bill Ruger's sins I would love to see the company crash and burn and the Ruger name never to be placed on a firearm again.
7/6/2008 12:19:41 PM EDT
[#6]
Considering all the talk about Obama gun bans they might be foolish to develop and roll out a new AR at this time.  
7/6/2008 12:49:19 PM EDT
[#7]
No way would I send my AR money to Ruger since the way the magazine nazis mishandled the Mini-14/30 market and buyers.
7/6/2008 12:51:31 PM EDT
[#8]

We recently had a very successful launch of our new striker-fired, auto-loading pistol, the Ruger SR9.



Which was a massive FAIL. See the recall threads. Pulled all my SR-9's off the shelf in early April and STILL have not received replacements or repaired models. It is almost 3 months.
7/6/2008 1:34:50 PM EDT
[#9]
What the heck is there to develop?  

Put your roll mark on it, mark it up, sell it with 10 round USA Mags and be done with it.  This is not rocket science.
7/6/2008 1:49:53 PM EDT
[#10]

Quoted:
What the heck is there to develop?  

Put your roll mark on it, mark it up, sell it with 10 round USA Mags and be done with it.  This is not rocket science.



<sarcasm> Why would an investment casting company screw with forged receivers? <sarcasm>

Ruger probably thinks they can improve the AR15 by scratch manufacturing their own in-house version.


If so, we can all guess how well that will work out.
7/7/2008 10:22:54 AM EDT
[#11]
I think Ruger should work out all the problems on their newly released SR9 and LCP.380 before they release any new firearms.

Ruger R&D should spend a little more time putting its new products through their paces before releasing them to the public.

Like autos...Never buy a  new firearm its first year out.


John
7/13/2008 10:18:27 PM EDT
[#12]

Quoted:
hmmm...

will it come with over priced proprietary 10 rnd mags?

sorry this is one ruger product that would NEVER be in my arsenal. they have gone out of their way to crap on the BR crowd for years. why should we support them now?


I think you're seriously under estimating the market demand for 20 pound stainless ARs with ten round rotary magazines, single-action pistol grips, and heavy triggers!

ETA:  witch doctor required to reassemble after field stripping.
7/14/2008 12:25:55 AM EDT
[#13]

Quoted:
hmmm...

will it come with over priced proprietary 10 rnd mags?

sorry this is one ruger product that would NEVER be in my arsenal. they have gone out of their way to crap on the BR crowd for years. why should we support them now?
It was Bill who was crapping on the BR crowd.

Bill is dead now.

The company is clearly moving in a pro hi cap, easy conceal, pro EBR direction.

My anti Ruger sentiment died with Bill.
7/29/2008 6:44:35 PM EDT
[#14]
My last count of Ruger firearms in my gun safe was 10. Ruger has made good inexpensive firearms and probably will continue to be competitive in the firearm market. We need all of the US manufacturing companies we can support. Jobs, jobs, jobs is the answer to a stable economy. And I will fondle all new Ruger firearms before purchasing foreign makes.
7/29/2008 7:05:37 PM EDT
[#15]
How does one "develop" an AR-15? Does that consist of designing a roll stamp?
7/30/2008 5:38:56 PM EDT
[#16]

Quoted:
How does one "develop" an AR-15? Does that consist of designing a roll stamp?


Kinda like ordering Sushi
7/30/2008 6:08:41 PM EDT
[#17]

Quoted:
It was Bill who was crapping on the BR crowd.

Bill is dead now.

The company is clearly moving in a pro hi cap, easy conceal, pro EBR direction.

My anti Ruger sentiment died with Bill.

Sir, this is the Internet.  Throwing logic at a problem will not be tolerated.

The Ruger corp. has recently released a version of their Mini-14 in Evil Black, and now are producing 20-round magazines for regular people to own.  It seems clear that the current management has abandoned the old PC marketing strategies.

If Ruger decides to produce an AR15, I wish them all the success in the world, as long as they produce a high-quality item.  More EBR's on the market is a good thing.  
7/31/2008 10:42:44 AM EDT
[#18]
If Ruger built a quality AR firearm, I would buy it.  I don't have any anti-Ruger sentiment.  I enjoy their revolvers immensly and plan on purchasing more Rugers in the future...But, to each his own I always say.
8/3/2008 7:38:09 AM EDT
[#19]
So, the SR9 was a complete bust?
8/3/2008 7:58:30 AM EDT
[#20]


I can see it now.  Ruger's brand new investment cast AR.

Most of their other guns are investment cast clunkers, I see no reason for Ruger to change that policy.

8/3/2008 8:12:08 AM EDT
[#21]
I own 3 ruger firearms.  Every one of them runs like a top.  I bought one used (when Bill Sr. was alive) and the other two after that bastard died.  I don't see a problem with them "developing" an AR15 style rifle.
8/3/2008 7:22:07 PM EDT
[#22]

Quoted:
So, the SR9 was a complete bust?


Hell no. The shipping companies made a killing on all the transit. They got paid to ship the future paperweights FROM Ruger TO Wholesalers TO Dealers then Shipped Recall Boxes TO Dealers then we ship the guns BACK to Ruger and then Ruger sent them BACK to the DEALERS.

Firgure $15 per trip and that's pretty good deal for UPS/FEDEX/USPS. They made over $70 shipping PER Gun. That's awesome.
8/3/2008 7:48:31 PM EDT
[#23]
8/3/2008 7:52:31 PM EDT
[#24]

Quoted:
i46.photobucket.com/albums/f126/Kasey45k/rugerar.jpg


Is that a high cap mag?
8/3/2008 7:55:36 PM EDT
[#25]

Quoted:

Quoted:
i46.photobucket.com/albums/f126/Kasey45k/rugerar.jpg


Is that a high cap mag?


4 round capacity, 20 round body... at least you FEEL like you're not a serf

20round body would make it illegal in new jersey stan because its EVIL

and we all know that its looks an not function that determines evility!
8/4/2008 5:54:03 AM EDT
[#26]

Quoted:

Quoted:
i46.photobucket.com/albums/f126/Kasey45k/rugerar.jpg


Is that a high cap mag?


not only that it's a left hand eject so a regular bolt won't work....

OMG!!!!
8/4/2008 6:30:41 AM EDT
[#27]
8/4/2008 7:00:20 AM EDT
[#28]
now we just have to put in fienstien holding it and its good to go!
8/10/2008 7:33:40 AM EDT
[#29]

Quoted:
It was Bill who was crapping on the BR crowd.

Bill is dead now.

The company is clearly moving in a pro hi cap, easy conceal, pro EBR direction.

My anti Ruger sentiment died with Bill.


I love your sensibility. Don't blame a company for it's DEAD OWNER'S MISTAKES.

They are now releasing firearms that are clearly against the crap Bill was spouting. So why not try to give them a chance to succeed? As it's been said in so many other Ruger hating threads, there are plenty of gun companies who have crapped on gun owners, but since it wasn't as largely publicized as Bill's, then no one seems to remember. What about S&W and Glock? You guys gonna stop buying their guns, too? What about Colt and H&K? Oh wait, they're so cool, we'll just look past their little slipups.
8/11/2008 5:35:57 PM EDT
[#30]
The bottom line in developing and manufacturing any product is price, price and price.
This has been Rugers success in their ability to turn out quality products in the past. If Ruger can produce an AR15 at lower than present prices, we all stampede to our friendly FFL and plunck down hard cash. Much like over 100,000 firearm enthusiasts are now doing buying the LCP.
8/12/2008 6:53:44 PM EDT
[#31]

Quoted:
The bottom line in developing and manufacturing any product is price, price and price.
This has been Rugers success in their ability to turn out quality products in the past. If Ruger can produce an AR15 at lower than present prices, we all stampede to our friendly FFL and plunck down hard cash. Much like over 100,000 firearm enthusiasts are now doing buying the LCP.


+1 on that.............
8/12/2008 7:26:16 PM EDT
[#32]

Quoted:
Ruger has just released their disastrous third quarter results. Their share price fell 37.71% as of Wednesdays close!



This graph shows the last three months of Ruger (RGR) trading.



It's even lower now.  Looks like another great opportunity for Cerberus Capital Management . . .
8/15/2008 6:20:46 AM EDT
[#33]

Quoted:
i46.photobucket.com/albums/f126/Kasey45k/rugerar.jpg


8/20/2008 2:41:57 PM EDT
[#34]
Why did you post a 2007 graph in the summer of 2008 ???????????

As a long time share holder I feel the stock is fine. There are new products in the works that will improve it even more.

Colt.......overpriced union junk

S & W caved in the lawsuits and ruined the looks of some of the finest revolvers in the world, and out sourced their shotguns to Turkey

Glock refused to ship hi-cap mags for awhile

Remington IS NOT building their AR in house........

Hell, lets just shut everything down and go back to sling shots.....................JJ
8/20/2008 4:12:50 PM EDT
[#35]

Quoted:
Why did you post a 2007 graph in the summer of 2008 ???????????

As a long time share holder I feel the stock is fine. There are new products in the works that will improve it even more.


You know, I'm not picking on Ruger here, but here's their stock from the past two years:



Looks pretty bad.

8/20/2008 6:49:17 PM EDT
[#36]

Quoted:
The bottom line in developing and manufacturing any product is price, price and price.
This has been Rugers success in their ability to turn out quality products in the past. If Ruger can produce an AR15 at lower than present prices, we all stampede to our friendly FFL and plunck down hard cash. Much like over 100,000 firearm enthusiasts are now doing buying the LCP.


Lead, follow or get out of the way!!

8/20/2008 7:12:23 PM EDT
[#37]
Yawn. I'll believe it when I see it.

Hey, maybe the Mini-15 NRA Special Edition will come with a voucher for one 20 rd. magazine! And they'll offer you the privilege of buying two more, for forty bucks each!

Until you can buy as many factory Mini-14 20 rounders as you want with no bullshit billboards for less than 40 dollars apiece directly from Ruger's website, they can stuff it.

~BakerMike
8/20/2008 7:21:35 PM EDT
[#38]
I have m77 bolt in 7.62 x 39 and a ruger 10" barrel ss mark 2. I will not buy a cast ruger 15.
8/20/2008 7:22:43 PM EDT
[#39]

Quoted:
How does one "develop" an AR-15? Does that consist of designing a roll stamp?



Yes, and then Ruger calling CMT to have them stamp it into a rifle for them.
8/20/2008 7:33:32 PM EDT
[#40]
Ruger does most of their investment casting for the automotive industry. I imagine that is why their stock is down.

Ruger also owns and investment casts Calloway golf clubs.
8/21/2008 8:24:53 AM EDT
[#41]

Ruger likely developing an AR-15




Hasn't the AR15 already been developed?  What's Ruger going to add?  "Precision steel investment castings"?  

Sturm, Ruger & Co., Inc. is the nation's leading manufacturer of high-quality firearms for recreation and law enforcement, and a major producer of precision steel investment castings.
8/22/2008 1:16:19 AM EDT
[#42]
height=8
Quoted:
height=8
Quoted:
Why did you post a 2007 graph in the summer of 2008 ???????????

As a long time share holder I feel the stock is fine. There are new products in the works that will improve it even more.


You know, I'm not picking on Ruger here, but here's their stock from the past two years:

i36.tinypic.com/o7lv02.jpg

Looks pretty bad.



Buy low...Sell high.  Looks like a good time to buy to me...Well, at least I hope that Ruger's stock price will rise again...