BII (basic issue item) for the M16A2 rifle is seven (7) magazines. One in the rifle and 3 each in the two magazine pouches. These will hold 210 rounds.
Actual basic load is determined by the unit commander and in an infantry unit will often be 13 magazines, or 390 rounds. Same one in the rifle and four mag pouches of 3 each.
The basic load in my infantry unit using 20 round magazines was 440 rounds, 22 magazines. One in the rifle and 21 in 3 each seven pocket bandoleers worn across the chest bra-style. This was, of course, pre body armor so there was lots of room for mags.
Basic loads for some weapons systems, like tanks, is determined by what the ammo racks can carry, but for individual weapons it all depends on the unit commander and how many mags he can get. And how many the troops can carry. Mech unit can carry crates of the stuff, a light unit has to man carry it.
-- Chuck