Quoted:
Interesting that everyone didn't just copy whatever the standard design of the first one was. I'm guessing everyone thinks they are improving the design, with their flavor. So what's the story - are some large frame/AR10 lowers "Better" than others? And how so?
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It was because of the Clinton Assault Weapons Ban.
KAC made the SR25 while working with Eugene Stoner before the Federal AWB of 1994.
Eagle Arms used the SR25 upper receiver group when developing their answer to the SR25 in 1996, but couldn't manufacture new magazines that could take higher than 10rd capacity, so they made their new EA-10 rifle take modified M14 mags, and built the lower around that. They then acquired the ArmaLite name from Elisco Tool & Machine from the Philippines (another story as to how they got it from the US Fairchild Aerospace company), and introduced the ArmaLite Inc. AR10B in 1996. By using M14 mags, people could buy surplus GI mags and still have 20rd capacity in a ban-era rifle without having to source magazines made after the ban.
DPMS later developed the LR-308 with SR25 magazine compatibility, but it was first introduced with a polymer translucent magazine in 2003-2004 timeframe.
The ban expired in summer of 2004 IIRC, so that opened up the legality of manufacturing new standard capacity magazines.
Instead of standardizing on one magazine (SR25 like the military was already using), we saw other companies that has spent years developing other .308 rifles on surplus magazine compatibility like with the FAL (Bushmaster BAR-10-really a Rock River design later re-introduced as the LAR-8) and even G3 mags (CMMG).
DPMS also threw any chances of a standardized receiver set profile off the rails by using a curved receiver seam cut like an AR15, as opposed to the SR25 double angle cut like the original AR10s from Fairchild-ArmaLite. Since the DPMS rifles were the most affordable, they sold like crack and became the most prolific in the market.
Read this thread for more history on the AR10, SR25, and variations