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Posted: 1/25/2002 10:00:56 AM EDT
The Dallas Morning News: Latest News TxDOT unveils new 'Don't Mess with Texas' ad campaign 01/22/2002 Associated Press AUSTIN - The "Don't Mess with Texas" campaign is getting downright personal. The Texas Department of Transportation unveiled a new television campaign Tuesday that asks, "If someone you love were Texas, would you still litter?" Four ads will look at the most prevalent trash types, according to TxDOT research: non-alcoholic beverage containers, fast food waste, personal/household litter and tobacco litter. In one television spot, an 18-year-old man tosses a half-full soda cup on a woman standing in a field. The words "If your mother were Texas, would you still litter?" appear in black text on the screen. "What kind of person would throw a soda on their mom? That's rude, crude and downright socially unacceptable. Obviously it isn't cool to dump a soda on your mom or your girlfriend or your grandpa or your daughter and likewise, it isn't cool to dump one on Texas," said Doris Howdeshell, travel division director for TxDOT. In another public service announcement, a burly man splats a wrapper with a half-eaten burger on the dress of a 4-year-old girl. The theme: "If your daughter was Texas." Another spot, "If your girlfriend were Texas," features a man dumping an ashtray full of cigarette butts on his girlfriend's head. According to TxDOT research, Texans younger than 24 are the state's worst litters. The agency has dubbed the group "Generation Litter" or "Gen. L.," as the department tries to reach out to the group with some of the commercials. While the amount of trash along Texas roadways has dropped 52 percent since 1995, research shows about one billion bits of debris still accumulates along Texas roadways each year. Last year, $37 million was spent cleaning up the mess, TxDOT said. "That's way too much," Howdeshell said. "We would love to see that $37 million spent another way." The "If Your Mother were Texas" public service announcement debuted in movie theaters last month. The first television ads were scheduled to air Tuesday. Radio and billboard ads will start in the spring. Online at: http://www.dallasnews.com/latestnews/litter_012202early.16dc2.html © 2001 DallasNews.com
Link Posted: 1/25/2002 11:02:57 AM EDT
Hmmmmmm..... and to think I was just in Texas, coincidence; I think not [:D]
Link Posted: 1/25/2002 11:11:38 AM EDT
I always wondered what that meant.
Link Posted: 1/25/2002 12:12:19 PM EDT
[Last Edit: 1/25/2002 6:17:36 PM EDT by warlord]
Originally Posted By Norm_G: I always wondered what that meant.
View Quote
Yep, me too. I was in Dallas TX on business and I saw all these cars with "don't mess with Texas" bumper stickers. I never got around to asking what do they mean. And now I know! It is a keep Texas beautiful campaign.
Link Posted: 1/25/2002 5:34:27 PM EDT
Fifteen years ago "Don't Mess With Texas" signs were a popular thing for investment real estate professionals to have stuck on their computer terminals.
Link Posted: 1/25/2002 6:05:31 PM EDT
I've always liked the anti-litter campaign of [b]DON'T MESS WITH TEXAS[/b]...I've also wondered what sort of message it was sending to other states...ala " Screw with us and we'll shoot ya" ??? [:D]
Link Posted: 1/25/2002 6:10:07 PM EDT
My all time favorite "Don't Mess With Texas" commercial showed an old 50's model truck rolling down a hilly rural two lane throwing trash everywhere. The next scene shows the B-17 Texas Raider popping up behind the old truck from behind a hill, kinda like "surprise!!" chin mounted 50's pointed right at the truck. I think the thing that impress me the most about that commercial was the job the pilot of the plane was doing. He was fighting one hell of a cross wind to get it in that position.[^] Well you just would have to see it sometime. lol
Link Posted: 1/25/2002 7:49:05 PM EDT
Gopher: I wrote to the kind folks at Texas DOT and they sent a tape with all the public service announcements related to "Don't Mess With Texas". The B-17 one is a classic!
Link Posted: 1/25/2002 7:56:39 PM EDT
My favorite one was the commercial they had last summer that showed the National Guard rounding up litterers and deporting them to Arkansas.
Link Posted: 1/25/2002 8:31:30 PM EDT
Link Posted: 1/25/2002 8:44:07 PM EDT
could someone post a link to those comms if there avalible somewhere on the net id love to see em
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